Women’s Wear Daily
04.19.2014
fashion-scoops
fashion-scoops

Barneys.com Launching Givenchy Women's

The store commissioned a short film starring Mariacarla Boscono to mark the launch.

fashion-scoops/news
Barneyscom is launching Givenchy women’s ready-to-wear

BARNEYS VERSION: It seems Givenchy is in the midst of a New York moment. Just as Riccardo Tisci and his team arrived in town this weekend for pre-fall, came news that Barneys.com is launching Givenchy women’s ready-to-wear (shoes, handbags and men’s rtw have been available on Barneys.com) Tuesday, with considerable digital fanfare. The store commissioned a short film starring Mariacarla Boscono in leopard-print looks from the spring collection. The stylist behind the film is Panos Yiapanis and the director is London-based Ruth Hogben, who is director of fashion film at Nick Knight’s SHOWstudio and has directed fashion films for Gareth Pugh, among other designers.

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