Women’s Wear Daily
04.21.2014
fashion-scoops
fashion-scoops

Bardot Label Invites Guest Designers

Olivier Lapidus, Chantal Thomass and Jean-Claude Jitrois created one-off items for charity.

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BARDOT A GO-GO: Brigitte Bardot, an icon of French cinema, continues to inspire designers. And so Sarah Ohana, director of the year-old Brigitte Bardot fashion label, asked a range of fashion folks to try their hand and create one-off items for charity.


Paris retailer Maria Luisa Poumaillou reinterpreted the black leotard and skirt that the actress wore in “And God Created Woman,” while French fashion editor Viviane Blassel played with the gingham dress. Among those who participated in the collection were also graffiti artist André Saraiva, designer Tara Jarmon and vintage dealer Didier Ludot.


“Brigitte Bardot’s longtime friend Jean-Claude Jitrois used to dress her. Olivier Lapidus also knew her, from his father Ted Lapidus who styled her,” Ohana explained. “All of the them, even in the younger generation, were influenced by Brigitte Bardot.”


French actresses Virginie Ledoyen and Karine Viard were among the fans of B.B. who attended a sale of the unique pieces, held on May 22 at the Parisian department store Le Printemps Haussmann. Saraiva’s T-shirt, priced at 300 euros, or $379, and Jean-Claude Jitrois’ white silk dressing gown at 800 euros, or $1,011, sold quickly. A portion of the profits will be donated to the Brigitte Bardot Foundation for the protection of animals.


The initiative comes after the fashion label teamed up with Maje on five limited-edition T-shirts featuring the sex symbol, available in stores since April 1.


Last year, the actress signed a licensing agreement allowing the use of her name. Ohana launched the fashion label in September 2011. It is available in around 500 doors worldwide, mostly in Europe and Asia.

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