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Bally Inks Deal With TWC-L’Amy

Licensing deal is for the development and distribution of a collection of optical frames and sunglasses.

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BALLY THROUGH A NEW LENS: Bally has inked a licensing deal with TWC-L’Amy for the development and distribution of a collection of optical frames and sunglasses and an announcement is expected today. The collection will be for both men and women and will debut in October at the Silmo Optical Fair in Paris, with products launching worldwide by the end of the year. The frames have been designed by Bally’s creative directors, Graeme Fidler and Michael Herz. TWC-L’Amy is the French-based creator and distributor of fashion accessories both under license and wholly owned. It currently has licensing agreements with brands including Cerruti 1881, Balmain, Kenzo, Nina Ricci and Thierry Mugler.