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fashion-scoops

Gap Launching 'Peter Rabbit' Line for BabyGap

The collection debuts on Saturday at The Grove in Los Angeles, followed by a worldwide store and gap.com rollout on Jan. 14.

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BABYGAP, MEET PETER RABBIT: In the ever-growing world of fashion collaborations, the kids are doing all right too. Gap will unveil a limited-edition babyGap collection inspired by Beatrix Potter’s “The Tale of Peter Rabbit” on Saturday at The Grove in Los Angeles, followed by a worldwide store and gap.com rollout on Jan. 14. This being Hollywood, the event will feature actress Elizabeth Banks reading Emma Thompson’s sequel, “The Further Tale of Peter Rabbit,” to an invite-only crowd of celebrities and their tots. Reading events will take place in nine other cities on Jan. 26. The collection, for girls and boys, newborn to 24 months, features graphic onesies, oxford shirts, cable-knit cardigans, colored denim, patterned dresses, and accessories retailing from $6.99 to $55. “Peter Rabbit is a timeless character that generations of children have enjoyed, so we’re thrilled to offer a babyGap collection inspired by characters and scenes from the books,” said Lexi Tawes, vice president of merchandising for Gap North America. “We think customers will love the playful designs, from Peter Rabbit’s iconic blue sweater to the whimsical, bunny-inspired patterns.”

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