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Authentic Brands Group Launching Marilyn Monroe Eyewear

Inspired by the iconic actress, the styles include animal-printed frames and upswept cat eye silhouettes.

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OH SO MONROE: Depending on the situation, Marilyn Monroe appeared to use sunglasses and eyeglasses to her utmost advantage. Now 51 years after her death Marilyn Monroe Sun and Optical collections are being introduced by Allure Eyewear and Authentic Brands Group.

Inspired by the iconic actress, the eyewear includes animal-printed frames and upswept cat eye silhouettes. Each style is adorned with subtle Swarovski crystals for an extra note of glam. Marilyn Monroe eyewear brand will consist of “The Marilyn” Limited Edition Sunglass which will retail for $495, the Silver Screen Sun collection that will retail from $98 to $168 and the Optical collection that will retail between $150 and $180.

Nick Woodhouse, president and chief marketing officer of Authentic Brands Group, which manages and owns The Estate of Marilyn Monroe, said, “The creation of Allure Eyewear’s Marilyn Monroe collections present an opportunity for Marilyn to reach her fans through a new and exciting fashion medium.”

Allure Eyewear will donate all profits from “The Marilyn” sunglass to Hollygrove, which was once an orphanage where Marilyn lived as a child and is now an EMQ FamiliesFirst agency that helps children in crisis.

A preview was held March 14 at the Timeless, Marilyn Monroe Spa at the Hyatt’s midtown location. Monroe was also he inspiration for a new suite at The Beverly Hills Hotel designed by Adan D. Tihany. Guests will find select items from her estate including an Erno Laszlo plastic container that once held her soap and Cecil Beaton’s 1956 portrait of Monroe in a Cartier frame with a handwritten note about the famed actress. There is also a Champagne and bubble bath option as well as Marilyn’s Menu. Serious Norma Jean fans can opt for the Norma Jean Experience, which includes airport transfers in a vintage car, a bottle of Chanel No. 5 and two Diamond Perfection body treatments in the hotel’s Spa by La Prairie among other options.