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Australia's Seafolly Opening First U.S. Store

The swimwear company will open in Newport Beach's Fashion Island mall in October.

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A Seafolly store.

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SEAFOLLY IN SOCAL: Australian swimwear company Seafolly will open its first U.S. store in Newport Beach's Fashion Island mall in October. The brand, which began wholesaling in the U.S. five years ago, is available at Everything But Water, Diane's, Anthropologie, Zappos and Amazon and has an exclusive line for Nordstrom. The 1800-square-foot California location will be Seafolly's 40th store worldwide after 36 in Australia and three in Singapore. In addition to its core line of swim separates and limited edition swim collection, two ranges that represent major growth are apparel and accessories. All four collections will be sold in Newport. "Orange County is a logical place for us to start to learn the U.S. market," said chief executive officer Anthony Halas, who took over in 1998 at the company his parents founded in 1975. The brand will show its latest collection this month at the Miami Swim Show, featuring fluorescent colors, minimal floral prints and Palm Springs-inspired sunset prints. French model Camille Rowe is the current face of the brand.

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