Women’s Wear Daily
04.18.2014
fashion-scoops
fashion-scoops

Australia's Seafolly Opening First U.S. Store

The swimwear company will open in Newport Beach's Fashion Island mall in October.

fashion-scoops/news
View Slideshow
Seafolly Fashion Island Camille Rowe

A Seafolly store.

Photo By Courtesy Photo

Most Recent Articles In Fashion Scoops
Most Recent Articles In Fashion Scoops More Articles By

SEAFOLLY IN SOCAL: Australian swimwear company Seafolly will open its first U.S. store in Newport Beach's Fashion Island mall in October. The brand, which began wholesaling in the U.S. five years ago, is available at Everything But Water, Diane's, Anthropologie, Zappos and Amazon and has an exclusive line for Nordstrom. The 1800-square-foot California location will be Seafolly's 40th store worldwide after 36 in Australia and three in Singapore. In addition to its core line of swim separates and limited edition swim collection, two ranges that represent major growth are apparel and accessories. All four collections will be sold in Newport. "Orange County is a logical place for us to start to learn the U.S. market," said chief executive officer Anthony Halas, who took over in 1998 at the company his parents founded in 1975. The brand will show its latest collection this month at the Miami Swim Show, featuring fluorescent colors, minimal floral prints and Palm Springs-inspired sunset prints. French model Camille Rowe is the current face of the brand.

View Slideshow
load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.

Ads by Google

Newsletters
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

Publications

ArticleFinder

Fashion


Choose By

Clear

How it works

Close

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.


Or