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Atelier-Mayer Marks Relaunch With Models

To mark relaunch of its website, Atelier-Mayer will be sending a troupe of 10 models out onto London’s busiest shopping streets.

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VINTAGE ON PARADE: Not all of the models in town on Saturday will be on the catwalks of London Fashion Week. To mark relaunch of its website, Atelier-Mayer will be sending a troupe of 10 models out onto London’s busiest shopping streets and areas to raise awareness of the brand. They will be dressed head-to-toe in pieces from the luxury vintage etailer’s collection of designer clothes. They’ll be visiting Carnaby Street, Bond Street, South Molton Street, Westfield and Somerset House, wearing pieces by Chanel, Yves Saint Laurent, Givenchy or Oscar de la Renta, and armed with balloons and goody bags containing a 10 percent discount on purchases made on the site.