AT THE ATM: Designer Tony Melillo launched his new apparel brand, ATM, at Barneys New York in Beverly Hills at an event recently. ATM T-shirts, priced from $58 to $82, are available exclusively at Barneys for a year. “They really know how to market you,” said Melillo of the department store. “The most important thing for the first year is to just establish yourself in the right way. I had no interest to do it and sort of just throw it out there everywhere.” ATM has already become a favorite of Melillo’s longtime friends Kevin and Stephen Huvane, who hosted the event. “There’s a very relaxed sensuality to his clothes,” said Stephen Huvane. Ten percent of the proceeds from sales of ATM merchandise during the event went to amfAR.
April 9, 2012
Designer Tony Melillo Launches New Line
The apparel brand, called ATM, is available exclusively at Barneys New York for a year.
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