Women’s Wear Daily
04.20.2014
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fashion-scoops

Olsen Sisters Opening Store for The Row in L.A.

Mary-Kate and Ashley Olsen revealed the news during a small dinner party in London hosted by Net-a-porter.

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ARTS & CRAFTS: Mary-Kate and Ashley Olsen will open the first retail store for their brand The Row next year in Los Angeles, the sisters revealed during a small dinner party in London hosted by Net-a-porter. The store will open in the spring, and the Olsens said they said they have been busy putting the project together.

“We’ve always loved architecture, furniture and art,” said Ashley, adding that their aesthetic would inform the store’s interiors. During their flying visit to London, the sisters hosted a trunk show for 50 of Net-a-porter’s top European clients — the bag they call The Sling proved among the most popular items — and said they planned to visit some of the retailers that stock the collection, named after Savile Row. London stockists include Browns, Harvey Nichols, Selfridges, Joseph, Liberty and Matches.

Earlier that evening at Selfridges, Roger Vivier creative director Bruno Frisoni was taking questions from his long-time muse Inès de la Fressange and British Harper’s Bazaar editor in chief Justine Picardie to mark the opening of the brand’s new inside-the-store shoe galleries. After answering questions on the eternal allure of buckles (“Because they look like a frame”) and why women don’t like other women in heels (“It’s easy: They’re jealous”), Frisoni talked about his plans to visit the Frieze Art Fair. “Now that I have renovated my house, I need to decorate, but I have to save up for the art,” he said.

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