The Electric Love Army Launches... Great Skinny Jeans Debate...

People’s Revolution’s Kelly Cutrone and Robyn Berkley have joined forces with Chris Burch to launch The Electric Love Army sportswear label.

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Amber Heard

Photo By Todd Williamson

GUESS’ NEW GAL: Amber Heard will be the new Guess girl, making her debut in the fall 2011 campaign to be shot by Ellen Von Unwerth next week in Los Angeles. “I am so excited I can hardly contain myself,” said the “Drive Angry” and “Rum Diaries” actress, who has just signed on for the new NBC drama “Playboy.” “It’s such an iconic brand and I get to join the ranks of Claudia Schiffer, Drew Barrymore and Laetitia Casta. It’s good company to have,” she said, adding, “And the jeans fit me perfectly.” For her part, Von Unwerth was just as excited to shoot the 24-year-old actress. “She’s tall, with an incredible figure and those green eyes. She’s got movie star quality.” Paul Marciano, chief executive officer and creative director for Guess Inc. said of Heard, “She embodies the essence of the true Guess girl with her natural beauty and classic all-American good looks.”

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