Women’s Wear Daily
04.16.2014
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fashion-scoops

The Electric Love Army Launches... Great Skinny Jeans Debate...

People’s Revolution’s Kelly Cutrone and Robyn Berkley have joined forces with Chris Burch to launch The Electric Love Army sportswear label.

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Kelly Cutrone

Kelly Cutrone

Photo By Steve Eichner

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Most Recent Articles In Fashion Scoops

ARMY BRATS: People’s Revolution’s Kelly Cutrone and Robyn Berkley have joined forces with Chris Burch to launch The Electric Love Army sportswear label. Cutrone, who headlined Bravo’s “Kell on Earth” show and now is a correspondent for “Dr. Phil,” described the brand as “affordable and fun.” The Electric Love Army, which will also have freestanding stores, plans to play up pop culture references to appeal to women between the ages of 15 and 32, who are both brainy and sexy. “You know that scene in ‘Fast Times at Ridgemont High’ where Phoebe Cates climbs out of the swimming pool and pops her bikini ? That’s our girl,” Cutrone said.

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