Women’s Wear Daily
04.16.2014
fashion-scoops
fashion-scoops

Archie Comics, MAC Cosmetics to Team Up at Comic-Con

A full color cosmetics collection, intended to spotlight the looks of the strip's Betty and Veronica characters, is slated for a spring 2013 launch.

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COMICAL: Archie Comics and MAC Cosmetics are opening San Diego's Comic-Con with the announcement of MAC's latest licensed beauty collection. A full color cosmetics collection, intended to spotlight the looks of the strip's Betty and Veronica characters, is slated for a spring 2013 launch. To promote the collaboration, comic book artist Dan Parent will spend Wednesday and Thursday at MAC's Gaslamp store in San Diego, demonstrating comic book illustration and providing custom caricatures to fans. MAC artists will also provide makeup looks inspired by Betty and Veronica.

RELATED STORY: MAC Cosmetics Launching 65 New Nail Shades >>

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