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PRODUCTION DEAL: Antonio Marras has signed a five-year licensing agreement with Italian manufacturer Loma for the production of his younger brand I’M Isola Marras. Established in 1987 by Bruno Malvezzi, Loma produces knitwear collections for several fashion brands, including Jean Paul Gaultier, Balmain and Marras’ main line.
The collections of I’M Isola Marras, which was launched in 2008 and was previously manufactured by Interfashion, a Rimini-based company under the Stefanel umbrella, will be directly distributed by Marras.