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Andy Hilfiger Taking Andrew Charles Line on West Coast Road Trip

The brand has staged fashion shows and concerts at Macy’s San Diego and Temecula, Calif., stores, and is headed for the Sherman Oaks, Calif. store next.

ANDY’S ROAD TRIP: Andy Hilfiger is taking his Andrew Charles line on a West Coast road trip. The brand has already staged fashion shows and concerts featuring New York-based band The Click Clack Boom at Macy’s San Diego and Temecula, Calif., stores, and this weekend it will host an event at the Sherman Oaks, Calif. store with Steven Tyler, the face of its men’s collection, and his daughter Chelsea, an aspiring model who is the face for the women’s campaign. The Saturday runway show will feature spring looks styled with Steven Tyler’s own onstage costumes and music by Hilfiger’s own band. That evening, an invite-only crowd will take in The Click Clack Boom’s West Coast debut at The Viper Room, where Mia Tyler’s photographs of the band will also be on display. The next stop will be a show at Macy’s Fashion Show Mall store in Las Vegas.

Hilfiger said he’s not sure who the brand will link with for its fall campaign (Tyler’s contract expires this year), but he’s considering some “out-of-the-box” options. Up next for Andrew Charles is a line of guitars, while extensions like tailored clothing and accessories are slated for future seasons.

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