HOROLOGY HAVEN: Patek Philippe lovers come hither: Today marks the opening of the 169-year-old Swiss watch firm's first U.S. salon. The 3,000-square-foot space was created in partnership with Tiffany & Co. and resides on the mezzanine level of its Fifth Avenue flagship. Patek has salons within other stores in London, Shanghai and Paris, though none are of this size. The brand also has a stand-alone boutique in Geneva. The Patrick Gaguech-designed space offers watches from $15,000 to the millions of dollars. And the anticipation for the salon among collectors has been so great that a few even snuck in before the official opening. "It's funny that people have been somehow finagling the elevator operators to go to the mezzanine even though we're not quite ready for guests," effused Larry Pettinelli, president of Patek Philippe USA. The salon opening will be marked with a three-day exhibition of 400 of Patek's timepieces throughout history, including the brand's first wristwatch and an enameled pocket watch from 1850. On May 16, the exhibition will go to the Beverly Wilshire in Beverly Hills for a three-day run.
April 24, 2008
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HOROLOGY HAVEN: Patek Philippe lovers come hither: Today marks the opening of the 169-year-old Swiss watch firm's first U.S. salon. The 3,000-square-foot space was created in partnership with Tiffany & Co. and resides on the mezzanine level of its Fifth Avenue flagship. Patek has salons within other stores in London, Shanghai and Paris, though none are of this size. The brand also has a stand-alone boutique in Geneva. The Patrick Gaguech-designed space offers watches from $15,000 to the millions of dollars. And the anticipation for the salon among collectors has been so great that a few even snuck in before the official opening. "It's funny that people have been somehow finagling the elevator operators to go to the mezzanine even though we're not quite ready for guests," effused Larry Pettinelli, president of Patek Philippe USA. The salon opening will be marked with a three-day exhibition of 400 of Patek's timepieces throughout history, including the brand's first wristwatch and an enameled pocket watch from 1850. On May 16, the exhibition will go to the Beverly Wilshire in Beverly Hills for a three-day run.
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