ZEGNA’S NEW REALM: A hip, young crowd gathered in Hong Kong’s neon-bathed Tsim Sha Tsui on Thursday to enter Ermenegildo Zegna’s new 7,300-square-foot Global Concept Store designed by Peter Marino. In town for the celebrations, chief executive officer Gildo Zegna persuaded the store’s staff to open the doors a little earlier than expected to accommodate the shoppers peering in with their noses pressed against the glass. “The Nineties were all about the U.S., which is still important, but now it’s time for this part of the world,” said Zegna, adding the company expects to post a 30 percent jump in sales in Asia this year. Thinking ahead to the company’s centennial next June, Zegna said plans are in place for a 10,000-square-foot Global Concept Store in Las Vegas and another store at Lippo Centre Shanghai, which will feature a special retrospective exhibition.
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