Women’s Wear Daily
04.16.2014
fashion-scoops
fashion-scoops

Alexander Wang's Surprise Party

E-mails sent out Tuesday with the subject line “Alexander Wang — Undisclosed Special Event,” disclosed the where and when of the happening but not much more.

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WANG’S SURPRISE PARTY: Alexander Wang invoked the old “veil of secrecy” marketing strategy, sending out e-mails Tuesday with the subject line “Alexander Wang — Undisclosed Special Event,” which went on to disclose the where and when of the happening — Saturday, 2 p.m., at the Highline Stages in Manhattan — but not much more. A public relations representative for Wang said that the event is open to the public on a first-come, first-serve basis and no special press access would be granted. Fans and followers of the brand can get updated information on Twitter at @AlexanderWangNY.

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