Women’s Wear Daily
04.16.2014
fashion-scoops
fashion-scoops

Alexander Wang Crowdsources Bag for Samsung

Retailing for $550, the drawstring lambskin backpack has leather corners and features a black and gray print on the leather.

fashion-scoops/news
Alexander Wang Samsubg gym sack Alexander Wang Wallie gym sack 2013

The Alexander Wang Wallie gym sack.

Photo By Courtesy Photo

WANG’S WALLIE: The much-buzzed-about collaboration between Alexander Wang and Samsung Electronics Co. Ltd. has finally come to fruition. The designer, who was tapped to create a limited-edition crowdsourced bag for the electronics maker, will unveil his creation Wednesday. Dubbed the Alexander Wang Wallie gym sack, the bag, which will go on sale this month in “key markets” around the world and online, will raise funds for Art Start, a charity that uses the arts to nurture the creative talents of “at-risk” children and youth, according to Samsung.

Retailing for $550, the drawstring lambskin backpack has leather corners and features a black and gray print on the leather, which is a first for Wang. “The abstract print really captures the energy of New York City. This collaboration is a great example of how technology and style

can come together in an unexpected but really meaningful way,” said Wang.

At the beginning of the year, Wang engaged a group of friends, stylists and photographers to doodle images, patterns or photos on their Samsung Galaxy Note II smartphones. Wang then boiled the sketches down into a “collectively inspired” print for the bag.

RELATED STORY: Alexander Wang Talks Samsung Galaxy Collaboration >>

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