Women’s Wear Daily
04.18.2014
fashion-scoops
fashion-scoops

Alexander McQueen and McQ Web Sites Get New Look

As the digital flagship of the house, the sites will offer the largest range of women’s and men’s ready-to-wear and accessories online.

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Most Recent Articles In Fashion Scoops
Most Recent Articles In Fashion Scoops

NEW LOOK: The Alexander McQueen and McQ Web sites have undergone a make-over. The new look sites have been rejigged to give a more cohesive vision and clearer navigation between the two brands, as well as offering easier browsing and shopping. As the digital flagship of the house, the Web sites will offer the largest range of women’s and men’s ready-to-wear and accessories online.

An “Experience” function will showcase runway stills and videos from recent and past shows, look books and campaigns and localized Web sites in French, German, Italian and Japanese mean that customers can shop in their own language and a mobile site is planned to launch later in 2013.

Additionally, with the redesign, Alexander McQueen and McQ will expand shipping to almost 100 countries reaching Australasia, Asia, UAE, Russia, South, Central and North America as well as additional countries in Europe.

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