Women’s Wear Daily
04.17.2014
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Pomellato’s new teapot charm.

Photo By Robert Mitra

AIMING EAST: Everyone’s got an eye on China, even the Milan-based fine jewelry house Pomellato. This past December, the company opened its first store in the country at Beijing Yintai Centre. And on Wednesday, at a presentation at New York’s Crosby Street Hotel, the jeweler unveiled a new collection aimed at the Asian customer: a series of teapot-shaped charms dubbed “The Five Charms of Five O’ Clock.” The designs, all crafted from silver and rose gold and priced from $1,000 to $1,100, retail, range from an Empire-style teapot to a floral one with a tiny gold frog on the lid to, naturally, a traditional Chinese version.

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