ADDING THE BAGS: Rent the Runway, the Web site for renting dresses and accessories, is doubling the size of its home base at 163 Varick Street to 18,000 square feet over two levels to accommodate growing customer demand and product array. Starting today, Rent the Runway enters the handbag category by listing 13 Judith Leiber luxury handbags, possibly encouraging other handbag designers to sell to the site. The Leiber bags, including some iconic minaudieres, rent for $75 to $150. That corresponds to retail prices of $995 to $2,895. “Diamond tickets” will be stuffed inside three handbags, entitling the customer to Everlon Diamond Knot bracelets — two one-carat white gold bracelets valued at $2,500 each, and a $4,300 two-carat white gold bracelet. Recently, dresses from Vera Wang, Calvin Klein Collection, Missoni, Preen and Nina Ricci were added to the site, which now has more than 120 dress designers. Jewelry is also on the site. “We’ve seen that women love adding jewelry to their dress rental — or even renting jewelry alone — so we’re eager to give her an even bigger assortment of accessories with handbags. It completes her evening out,” stated Jennifer Hyman, co-founder and chief executive of Rent the Runway.
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