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Tamara Mellon

Photo By Lexie Moreland

TAMARA’S TOWN: Tonight, the Elton John AIDS Foundation will host its 9th Annual Enduring Vision benefit at Cipriani Wall Street, and Jimmy Choo chief creative officer Tamara Mellon will be among the five recognized. Her support of EJAF began in 2004 with the publication of “4Inches,” a book shot by Ellen von Unwerth featuring celebrities from Kate Moss to Christina Aguilera wearing nothing more than Choos (proceeds went to EJAF). And last year, Mellon released a collection of punk rock-inspired accessories called Project PEP that were sold to support the funding of the Simelela Centre in South Africa, which offers aid to victims of sexual violence. “I read an article in the Times in the U.K. about what was happening to women and children in Africa,” Mellon said. “It was so horrific I wanted to do something specifically for [them].” As of press time, Mellon, who moved from London to New York City last year, hadn’t prepared a speech or planned her ensemble, partly because she was busy shooting Choo’s next ad campaign. WWD caught up with her on-set to find out how she’s adjusting to New York City:
New neighborhood: Upper East Side.
Favorite hangouts: The Lion, Monkey Bar, Vico “for family dinners.”
Favorite after-hours: “It always seems to be the Boom Boom Room.”
Favorite salon: “I haven’t gone yet, but I’m planning to go to Garren.”
Favorite thing about NYC: “The street I live on [reminds me of London]. It’s very residential, quiet. It’s a beautiful tree-lined street, and the buildings are prewar.”
What she misses: “The people I grew up with in London; I’ve had a 20-year history with them. You miss that familiarity, but I’m making great friends here.”

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