Most Recent Articles In Fashion Scoops
Latest Fashion Scoops Articles
- Stella McCartney Talks Fragrance in London
- Peaches Geldof's Death Ruled Heroin Overdose
- BFC, eBay Set Contemporary Initiative
More Articles By
A TREE GROWS IN TIMES SQUARE: J.C. Penney is looking to put some pep into an otherwise tough period by launching Joe Fresh Kids and the back-to-school season right in Times Square. On Wednesday and Thursday, Penney’s will have “a real-live orange grove” in the middle of Times Square, with games, a truck selling Joe Fresh Kids, popsicle and fruit juice stands, and a photo booth projecting images of kids and parents on a billboard in Times Square. All proceeds from the event will be donated to Adopt-a-Classroom, which Penney’s stores this month also support by enabling shoppers to round up their purchases to the nearest dollar to benefit the cause.
RELATED STORY: William Ackman, J.C. Penney Ink Stock Sale Plan >>