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J.C. Penney Launching Joe Fresh Kids in Times Square

On Wednesday and Thursday, the retailer will set up “a real-live orange grove” with games, a truck selling Joe Fresh Kids, popsicle stands and more.

A TREE GROWS IN TIMES SQUARE: J.C. Penney is looking to put some pep into an otherwise tough period by launching Joe Fresh Kids and the back-to-school season right in Times Square. On Wednesday and Thursday, Penney’s will have “a real-live orange grove” in the middle of Times Square, with games, a truck selling Joe Fresh Kids, popsicle and fruit juice stands, and a photo booth projecting images of kids and parents on a billboard in Times Square. All proceeds from the event will be donated to Adopt-a-Classroom, which Penney’s stores this month also support by enabling shoppers to round up their purchases to the nearest dollar to benefit the cause.

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