Women’s Wear Daily
04.19.2014
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fashion-scoops

Paul Frank, Nestlé in Sweet Deal

The designer has whipped up a customized wrapper for Nestlé Crunch chocolate bars that are being sold exclusively at Target.

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Most Recent Articles In Fashion Scoops
Most Recent Articles In Fashion Scoops

A SWEET DEAL: Just in time for the holiday crush, designer Paul Frank has whipped up a customized wrapper for Nestlé Crunch chocolate bars that are being sold exclusively at Target. His creation, which features “Julius the Monkey” atop a pile of presents, can also be used as a gift card. “Hundreds of thousands of Paul Frank-clad candy bars have been rolled out for Target,” said Nestlé Crunch’s marketing manager Cherry Joh.

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