The latest to join the ever-swelling wave of pop-up stores are three ephemeral holiday boutiques that opened simultaneously today in Paris, London and Berlin. Each was created with Colette to fete the launch of Nissan’s latest car model, the Cube.
On offer in the stores, which will remain open through Dec. 31, are more than 80 objects by Japanese designers who have been cherry-picked by Colette. These include a “music balloon” by Yuento, a paper cup holder by Bonboog, the Wajima Collection’s quilt sofa and Tate Otama kitchenware.
The Paris-based Cube Store is situated at Villa du Lavoir, 70 Rue René Boulanger, while London’s Cube Store is housed in the Old Truman Brewery, found at 91 Brick Lane. The Berlin boutique, dubbed Cubelist Store, has taken over Café Palermo’s Crome art and design gallery at number 82-84 Karl Marx Allee.
Operating as shops during the day, the locations morph at night. Between 8 p.m. and 12 a.m., they are devoted to special events. In Berlin, these include Tokyoite cinema screenings, fashion presentations by Yazbukey, E2, Mary Katrantzou and Irina Shaposhnikova, plus a slate of happenings.
Latest Articles from Fashion
ArticleFinder
Fashion
Choose By
How it works
CloseLorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.
Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.
Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.
Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.
Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.
Or
Publications
Sign in
to your
account
PhotoSearch
MostPopular
WWD.com is the authority for news and trends in the worlds of fashion, beauty and retail. Featuring daily headlines and breaking news from all Women's Wear Daily publications, WWD.com provides the most comprehensive coverage anywhere of fashion, beauty and retail news and is the leading destination for all fashion week updates and show reviews from New York, Paris, Milan and London.
Use of and/or registration on any portion of this site constitutes acceptance of our user agreement and privacy policy
(Revised 08/01/2011). © 2012 Fairchild Fashion Media and its licensors. All rights reserved.
The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Fairchild Fashion Media.
The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Fairchild Fashion Media.
ADD A COMMENT
Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared.