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A NEW VERSION: Fendi is getting in touch with its masculine side. The Rome-based house is to unveil a men’s collection during Milan Fashion Week that was designed by Silvia Fendi. Rumor has it Fendi is also preparing a new men’s fragrance that will be fronted by music-meister Mark Ronson. According to sources, Ronson was already photographed for the campaign, and the scent should be unveiled this summer.