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BARNEYS’ ENDORSEMENT: Partisanship has paid off for Barneys New York. The retailer, which wore its choice for president on its luxurious sleeve prior to the election, could hardly contain itself Tuesday when Michelle Obama wore an Isabel Toledo ensemble to her husband’s inauguration. “Dawn Brown, our vice president of public relations, called me from the inauguration saying, ‘Get the Isabel Toledo in the windows,’” said Barneys creative director Simon Doonan. “Ruben [the designer’s husband] and Isabel are scrambling to get us samples. It’s going to be an Isabel Toledo homage. I’m sort of annoyed that Michelle Obama has spring merchandise before us.” The retailer carries Toledo’s collection exclusively in Manhattan. Michelle Obama has a relationship with her hometown Barneys in Chicago. “Both she and her husband were customers at Barneys before he became a candidate,” Doonan said. “She wore a Barneys New York Collection suit when he got the nomination. She’s a Barneys girl.”


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