Women’s Wear Daily
04.21.2014
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HOMESPUN HIP: Pendleton, the hundred-year-old Pacific Northwest purveyor of Indian trading blankets and plaid wool shirts made famous by the Beach Boys, is the latest classic American company to be anointed by the cool kids at Opening Ceremony. The store’s co-owners, Carol Lim and Humberto Leon, have tapped the American heritage brand for their latest design collaboration, Pendleton Meets Opening Ceremony, which will launch for fall.

Lim and Leon, who have worked with brands such as Tretorn and Stetson in the past, were turned onto Pendleton when they started stocking the label as part of Opening Ceremony’s current Japanese feature. “It’s no secret that American heritage is a big reference in Japan,” says Leon. “We felt like as were trying to represent these Japanese designers it was important to also have a little focus on the American portion of it and Pendleton was definitely one of the first brands we wanted to embrace.” In honor of the firm’s 100th anniversary, Lim and Leon decided to take things a step further with the capsule collection, which features 15 men’s pieces, all of which will be available in women’s sizes and eight women’s pieces, which will hit stores in August. Designwise, Leon says they wanted to put the Opening Ceremony spin on Pendleton’s rustic heritage. Thus, the classic men’s shirt is done in a mash up of plaids and the Navajo blankets have been refashioned into a mini bell skirt and cropped motorcycle jacket. There will also be a home component of pillows and blankets and everything, as Leon says, is “ all wool, all made in the USA.” Hipsters will be keeping warm next winter.

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