A COLORFUL PROJECT: WWD has learned that Pantone, the color forecasting and matching firm, has inked a deal with Sephora to do a Pantone-branded makeup line. The first fruits of the deal, a limited edition color cosmetics collection that will be available at Sephora stores and on sephora.com as an exclusive in March, is comprised chiefly of tangerine- and orange-shaded cosmetics and beauty accessories, ranging in price from $18 to $80. The effort is said to be part of Pantone’s Color of the Year project for 2012. Sources noted that the deal also allows for future Sephora-Pantone collaborations depending on the success of the initial lineup.
December 7, 2011
Pantone, Sephora in Deal for Makeup Line
The limited edition color cosmetics collection is comprised chiefly of tangerine- and orange-shaded cosmetics and beauty accessories.
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