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Pantone, Sephora in Deal for Makeup Line

The limited edition color cosmetics collection is comprised chiefly of tangerine- and orange-shaded cosmetics and beauty accessories.

A COLORFUL PROJECT: WWD has learned that Pantone, the color forecasting and matching firm, has inked a deal with Sephora to do a Pantone-branded makeup line. The first fruits of the deal, a limited edition color cosmetics collection that will be available at Sephora stores and on sephora.com as an exclusive in March, is comprised chiefly of tangerine- and orange-shaded cosmetics and beauty accessories, ranging in price from $18 to $80. The effort is said to be part of Pantone’s Color of the Year project for 2012. Sources noted that the deal also allows for future Sephora-Pantone collaborations depending on the success of the initial lineup.

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