WWD.com/fashion-news/fashion-scoops/a-bigger-virtual-closet-7412363
fashion-scoops
fashion-scoops

TheRunthrough.com Adds Ready-to-Wear

Previously, the site, which streamlines the process of sample trafficking between editors, stylists and p.r. agencies, featured only accessories collections.

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A BIGGER VIRTUAL CLOSET: TheRunthrough.com, the global digital showroom launched in 2011 by former accessories editors Meggan Crum and Mandy Tang, has expanded to include ready-to-wear for fall. Previously, the site, which streamlines the process of sample trafficking between editors, stylists and public relations agencies, featured only accessories collections. It’s now added rtw lines, including Michael Kors, Salvatore Ferragamo, Donna Karan, Rebecca Minkoff, Tibi, Equipment and Thomas Wylde, for a total of 130 brands across rtw and accessories.