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PERFECT SHOP?: New e-commerce Web site 23rd.com has launched with Rachel Zoe as a founding investor. The members-only platform, which bills itself as a customized online marketplace, allows consumers to search by either brand or product criteria to create a customized, “Perfect Shop” — a database of items that match the user’s specific search criteria — including products from 23rd.com’s featured brands for the best listed online price. Users can follow brands, stores and types of items they like and set price alerts on desired products. “You can shop for the best price from your favorite brands and amazing new product finds from all around the world,” said Julian Reis, the site’s founder. “We are super excited to have Rachel Zoe on as an investor.”