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WWD Week in Review: 05/11/2013

WWD highlights the 10 must-read stories of the week.

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Calvin Klein's YouTube channel.

Photo By Courtesy Photo

Measuring Online ROI: Brands Turn to Video as Consumer Yardstick

Cut to video.

Even though brands and retailers have spent the past few years acquiring robust followings on the leading social media platforms — Facebook, Twitter, Pinterest, Instagram, YouTube and Tumblr — coupled with editorial content, blogs and e-commerce on their respective digital flagships, there is still no universal way to measure return on investment in the digital space.

But there is a way to obtain data on which platforms have begun to work in terms of fueling sales and driving traffic to e-commerce sites — and it’s all about video.

 

Click Here to Read the Full Story >>

 

NEXT: Think Tank: Fashion Industry's 'Moral Imperative' >>

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