fashion-features
fashion-features

Wrangler Takes Aim at Europe Again: the American Denim Line is Using its History for Marketing

LONDON -- Wrangler is going back to its roots to boost its image and sales in Europe.The American jeans brand is focusing on its Western heritage to re-establish itself in the European market, from which it effectively pulled out in the...

News from WWD
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

LatestPublications
getIsArchiveOnly= hasAccess=false hasArchiveAccess=false