LONDON -- Wrangler is going back to its roots to boost its image and sales in Europe.
The American jeans brand is focusing on its Western heritage to...
fashion-features
fashion-features
March 2, 1994
Wrangler Takes Aim at Europe Again: the American Denim Line is Using its History for Marketing
LONDON -- Wrangler is going back to its roots to boost its image and sales in Europe.The American jeans brand is focusing on its Western heritage to re-establish itself in the European market, from which it effectively pulled out in the...
fashion-features/news
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