What's Selling in the South: Comfort, Color and Price are Consumers' Foremost Concerns, Say Retailers, Reps and Manufacturers

Cathy Moca, owner, AMY PRIDE, Greenville, S.C.:"Women are looking for lighter-weight fabrics. Rayon skirts are doing well, especially long and slim looks. Cottons are popular, especially basic white. Also, there's a trend back to...

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