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What Price Luxury? Brands Go High, Low To Spur Tough Market

Many of today’s biggest fashion houses have been fiddling with price tags, but it’s stirring a sharp debate in the luxury market.

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De Sole agreed that consistency is the golden rule when it comes to pricing, recalling that during the Asian crisis in the late Nineties, the decision to hold firm on prices served the company well.

And even if the United States is in a prolonged economic downturn and a war, he noted, "I don’t think simply cutting prices is going to fix it. Tom feels very, very strongly that we have to have the highest quality. It’s not just an issue of pricing. At the end of the day, we want to offer a very good value."
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