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War Another Blow For Magazine World Still Reeling From ’02

Publishers and ad execs are divided on what impact the Iraqi war will have on media buying in the third quarter.

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"There are half a dozen clients we’ve heard from who do not want to be anywhere near war coverage," said Ronald Galotti, the publisher of GQ. "They want to be moved and they want to be notified, and in two instances, we had cancellations because of that."

"We’ve had a series of phone calls and e-mails outlining the placement policy for ads with respect to war edit," said Gregory. "You have to be very careful about putting a fashion ad or a sexy lifestyle ad opposite a picture of destruction," he said.
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