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Vittadini Returns To Swimwear

After being out of the swimwear business for a little more than a season, Adrienne Vittadini is back for cruise 1995 with a new licensee.

Byline: ANNE D'INNOCENZIO

NEW YORK -- After being out of the swimwear business for a little more than a season, Adrienne Vittadini is back for cruise 1995 with a new licensee.


"I love swimwear, and it's so much a part of me," noted the designer, reached over the weekend by phone at her summer home in Water Mill, N.Y., where she said she spends a lot of time waterskiing and boating.


A year ago, the designer had discontinued a licensing agreement with Cole of California, which is now owned by Warnaco Inc. The agreement ran from December 1984 to August 1993.


Under its new licensing agreement, signed recently with O.A.S. Industries here, the Adrienne Vittadini swimwear collection will wholesale for $30 to $45, about even with its previous collections, according to Rosemarie DiLorenzo, president and principal of O.A.S. Industries. It is expected to generate stronger sales than the previous line, with projections of $3 million to $5 million in its first year.


The collection, which will feature suits in tricot, tactel rib fabrics and microfibers, will open here Aug. 1 and will be previewed at ISAM in California on July 11 and at the Miami Swimwear Show on July 16.


Brenda Blackman has been named vice president of sales at O.A.S. Industries for the Vittadini collection.


Vittadini's swimwear, the designer noted, "used to be just print-driven, but now it's more contemporary, expanding into various trends like athletic-inspired tanks and knit suits."
The line will include swimsuits in such bright colors as mango and tangerine. Some of the items include tank suits with color-block patterns, tank suits with piping details and navy and white athletic knits.


One trend she is bullish on is the string bikini. For cruise, the collection will feature bikinis in brightly colored solids as well as animal prints.


"I haven't worn a bikini in three or four years, but now I feel very strongly about it," she said. "Everybody is getting more conscious about exercise and they want to show off their bodies. I've been wearing them now, putting on a ton of sunblock. I guess it's not healthy, but I relate to it."