fashion-features
fashion-features

Versace's Latest Plan: U.S., Accessories Keys To Breaking Even in '07

Versace chief executive officer Giancarlo Di Risio said losses widened and revenue dropped in 2004, but predicted the firm would break even in 2007.

fashion-features/news
View Slideshow
Back in Milan, Versace welcomed a new worldwide communications director this month. Isabelle Harvie-Watt Clavarino, a 14-year veteran at Giorgio Armani, replaced the outgoing Jason Weisenfeld. She will coordinate all advertising for the brand.

Paul Beck, the company's former publicity director and Donatella Versace's former husband, recently returned to the company at its newly opened New York press office. Di Risio said that Beck will oversee "special projects." Versace has yet to fill the post of U.S. public relations director.

Armando Branchini, vice president of consultancy Intercorporate, said he thinks Di Risio, a former IT Holding and Fendi ceo, is a strong managerial choice for Versace and that a 2007 break-even date is doable given the brand's name recognition and underexploited areas, such as the U.S. and accessories.

"I think it's realistic. They can do it," he said.

Still another luxury goods consultant, speaking on condition of anonymity, said he thought the 2007 break-even point wasn't aggressive enough.
View Slideshow
Page:  « Previous
VIEW ARTICLE IN ONE PAGE
load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
News from WWD
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

LatestPublications
getIsArchiveOnly= hasAccess=false hasArchiveAccess=false