Women’s Wear Daily
04.19.2014
fashion-features
fashion-features

Veronica Webb: Webb Master

The former model returns to the spotlight.

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Webb plans to keep busy with editorial work, not to mention her recent producer gig on the BBC World show Living Style With Gerry DeVeaux. In addition, she’s tackling the designer role with a line of jewelry called In the Name of Love. It’s a collection of pretty beaded bracelets and necklaces—hand-strung by Webb herself—made from semiprecious stones. The line is sold at En Avance in Miami, but now that she’s entrenched in New York, she’s hoping to hit up local retailers such as Lord & Taylor and Scoop. “Then there are the big boys—HSN and  QVC,” she adds. All profits from the line go toward a scholarship fund in her mother’s name in Key West.

But for all this gung-ho enthusiasm to jump back into the industry, Webb’s not letting the fashion and motherhood worlds collide too much. She’s not raising her kids to be fashion babies, exactly. “I mean, they love to get dressed, but they don’t know anything about labels or anything like that,” she says. “They don’t know what that logo is,” she says of their Ralph Lauren shirts. “They’ve never been to a polo game. They think it’s a unicorn.”
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