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fashion-features

Underserved Shoppers: Stores Overlook Petites, Plus Sizes and Boomers

In today’s increasingly competitive and volatile marketplace, retailing’s oldest cliché, “know your customer,” has never been...

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Boomer Fast Facts

  • Annual spending power: $1.1 trillion a year.

  • Annual average spending per household: $45,000 to $46,000

  • Apparel spending: 13 percent higher than other age groups.


SOURCE FOR "DID YOU KNOW" AND BOOMER FAST FACTS:" 2003 METLIFE MATURE MARKET INSTITUTE REPORT.

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