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Tommy’s Crossroads: Women’s Wear Sales Leapfrog Over Men’s

Women’s wear vaulted ahead of men’s to become Tommy Hilfiger Corp.’s largest wholesale division last year, the firm’s annual report...

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Women’s wear’s succession to the top spot in the Hilfiger mix fulfills, in an unexpected way, a prediction made by Tommy Hilfiger himself more than seven years ago. Commenting on early women’s wear efforts, Hilfiger said of the category, “Eventually we think it will probably be larger than our men's business, which does between $400 million and $500 million.”

Hilfiger’s men’s wear sales reached $666.7 million in fiscal 2001 but have surrendered more than $110 million in volume since then as the line has seen its once multifaceted appeal with a broad range of men narrow, and the department stores which make up a major portion of its volume have struggled to generate traffic and maintain same-store sales.

Retail revenues last year rose 6.7 percent to $405.1 million while segment profits dwindled 42 percent to $29.3 million.

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