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The Changing Faceof WWD

How better to ring in WWD.com's digital upgrade than with a look back at our oh-so-analog past?

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Like any chic 100-year-old, WWD has gone under the knife more than a handful of times.

 

Women’s Wear first appeared as an insert in the Daily Trade Record (later DNR), and aimed to supply relevant news to “important men in all departments of women’s wear.”

 

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 Here, a reproduction of the paper's mission statement, or "Excuse for Being".

 


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Women's Wear, July 13, 1910.

Photo By Fairchild Archives

It wasn’t an insert for long. On July 13, 1910, a mere month after the Daily Trade Record insert, Women’s Wear announced its quotidian intentions. It would only set you back one cent a day, or three dollars for a year subscription.


 

 

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Women's Wear Daily, January 3, 1927.

Photo By Fairchild Archives

The paper rang in the new year in 1927 with a new name, Women's Wear Daily, and musings on the popularity of green for holiday eveningwear.


 

 

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Women's Wear Daily, October 26, 1970.

Photo By Fairchild Archives

Another facelift came in 1970. A front-page story on the Madras craze declared that even HotPants were getting the patchwork treatment for summer.

 

 

 

 

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Women's Wear Daily, March 14, 1980.

Photo By Fairchild Archives

Giorgio Armani and  three power-jacketed models graced the cover of WWD for its next incarnation in 1980.


 

 

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Women's Wear Daily, June 24, 1987.

Photo By Fairchild Archives

A zebra-print denim jacket from Perry Ellis America brought a nervy touch to the bold 1987 new look.

 


 

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Women's Wear Daily, January 22, 1990.

Photo By Fairchild Archives

It was all about Yves (and Marilyn) in 1990, when WWD revealed a boxy logo in the midst of its coverage of the Paris couture shows.

 

 


 

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Women's Wear Daily, July 27, 1994.

Photo By Fairchild Archives

WWD’s current look, which debuted in 1994, makes it all but impossible to forget the day of the week.

 


 

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