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The Changing Faceof WWD

How better to ring in WWD.com's digital upgrade than with a look back at our oh-so-analog past?

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Womens Wear June 1910 Vol 1 No 1

Like any chic 100-year-old, WWD has gone under the knife more than a handful of times.

 

Women’s Wear first appeared as an insert in the Daily Trade Record (later DNR), and aimed to supply relevant news to “important men in all departments of women’s wear.”

 

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Our Excuse for Being

 Here, a reproduction of the paper's mission statement, or "Excuse for Being".

 


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Womens Wear July 13 1910 Vol 1 No 2

Women's Wear, July 13, 1910.

Photo By Fairchild Archives

It wasn’t an insert for long. On July 13, 1910, a mere month after the Daily Trade Record insert, Women’s Wear announced its quotidian intentions. It would only set you back one cent a day, or three dollars for a year subscription.


 

 

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Womens Wear Daily January 3 1927 Vol 34 No 1

Women's Wear Daily, January 3, 1927.

Photo By Fairchild Archives

The paper rang in the new year in 1927 with a new name, Women's Wear Daily, and musings on the popularity of green for holiday eveningwear.


 

 

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Womens Wear Daily October 26 1970 Vol 121 No 83

Women's Wear Daily, October 26, 1970.

Photo By Fairchild Archives

Another facelift came in 1970. A front-page story on the Madras craze declared that even HotPants were getting the patchwork treatment for summer.

 

 

 

 

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Womens Wear Daily March 14 1980 Vol 140 No 52

Women's Wear Daily, March 14, 1980.

Photo By Fairchild Archives

Giorgio Armani and  three power-jacketed models graced the cover of WWD for its next incarnation in 1980.


 

 

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Womens Wear Daily June 24 1987 Vol 153 No 121

Women's Wear Daily, June 24, 1987.

Photo By Fairchild Archives

A zebra-print denim jacket from Perry Ellis America brought a nervy touch to the bold 1987 new look.

 


 

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Womens Wear Daily January 22 1990

Women's Wear Daily, January 22, 1990.

Photo By Fairchild Archives

It was all about Yves (and Marilyn) in 1990, when WWD revealed a boxy logo in the midst of its coverage of the Paris couture shows.

 

 


 

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Womens Wear Daily July 27 1994 Vol 168 No 18

Women's Wear Daily, July 27, 1994.

Photo By Fairchild Archives

WWD’s current look, which debuted in 1994, makes it all but impossible to forget the day of the week.

 


 

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