WWD.com/fashion-news/fashion-features/the-top-stories-of-2004-levi-8217-s-battles-back-591052
fashion-features
fashion-features

The Top Stories of 2004: Levi’s Battles Back

Seven years into its sales slump, Levi Strauss & Co. turned its focus in 2004 from looking for revenue growth to simply stabilizing the bottom line. In December 2003, the San Francisco-based jeansmaker hired turnaround experts Alvarez & Marsal...