fashion-features
fashion-features

The Paths to Growth: Know Thy Customer, Get a Niche, Innovate

Achieving growth in an environment as tough as this depends on carving a unique identity with distinctive products and services. Here are some ideas.

fashion-features/news
View Slideshow
10. PREPARE FOR INTERNET COMEBACKThe Internet has been a disappointment for retailers and e-tailers, but one significant trend bodes well for the future of apparel sales on the Web. Women are dominating online buying, now accounting for about 60 percent of people making purchases, debunking the long-running myth of male cybershoppers’ supremacy.“The Internet is still starting to come into its own,” said Kellwood’s Upbin. “It will become more and more meaningful. Department stores are struggling mightily with their bricks-and-mortar stores, discount channels reflecting price-consciousness are doing nicely and specialty chains are making a comeback, with the exception of Sears. The Internet will be part of the future and we’re exploring opportunities to be an Internet supplier. We have to.”
View Slideshow
Page:  « Previous ...
VIEW ARTICLE IN ONE PAGE
load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
News from WWD
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

LatestPublications
getIsArchiveOnly= hasAccess=false hasArchiveAccess=false