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Specifically for fall, Schultz said, Basic Additions has improved quality and will emphasize men’s oxfords, classic white shirts, slim-fits, pull-on khakis, white Ts, and easy fits. In a presentation to WWD, Schultz showed off an assortment reflecting more youthful and contemporary styling, stretch and better-quality fabrics.
Route 66, a denim-based collection, will have premium washes, more proportioned fits, low-rise styles and overall a young feeling, but with a broad appeal. “You won’t have to be a teenager to wear the product.” Schultz said.
Thalia will be “more contemporary, more sophisticated, and not a line just for Latin girls,” Schultz said. “It’s great-fitting jeans, tight, lower rise, sexier, and body-conscious,” and has been infused with current youthful fashion, such as ponchos and iconic leather jackets.
Attention, a more contemporary, career-oriented line, will showcase stretch separates for the 25- to 40-year-old set. “It will feel more modern than anything else in the store,” Schultz said.
And Jaclyn Smith will appeal to women 35 and older and feel like “a better sportswear collection from a department store. It didn’t look sophisticated before,” Schultz said. Goodman said Jaclyn Smith has been updated, with higher-quality silk and redefined fits, and better will be differentiated from Attention.