fashion-features
fashion-features

The Delebrities

What do you get when you cross a designer with a celebrity? This year saw the answer.

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WWD Year In Fashion issue 2007/12/11
"It often boosts sales in their fragrance or other classifications because of this name recognition," Burke said. "Cavalli probably got $20 million-plus in marketing exposure and he got it on someone else's budget."

Michael Fink, vice president and women's fashion director at Saks Fifth Avenue, said, "This idea of fashion for the mainstream is intriguing. I love the concept that current fashion deals are reaching a part of the public it used to take seasons to filter down to."

As for celebrity lines, Fink said at a retailer like Saks, it is irrelevant whether the designer is a celebrity or not as long as the product is well-made and addresses a missing niche in a woman's wardrobe. And that trend could soon run out of steam.

"How many celebrities are left that are not the new blonde of the day?" he said, laughing. "I think we are running out of celebrities. Too many are interchangeable."
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